It’s trade show season, and you’ve spent days focusing on every little detail – transportation, hotel reservations, entrance fees, booth design. Or maybe you’re working on a new sales campaign at your office. You’ve spent many sleepless nights thinking about messaging, choosing which clients to target, focusing on your bottom line. Or the end of the year is just around the corner. You’re trying to close the books, keep track of your employees’ vacation days, and make sure you squeeze in your own. You have so many details running through your brain and you think you’ve thought of everything, but there’s some nagging feeling in the back of your mind that you’ve forgotten something. Uh-oh – you forgot to order promotional giveaways for the tradeshow or custom printed marketing items for your sales campaign or promotional novelties to give away for the holidays. But there is no need to panic. BRAVA Marketing Promotions offers thousands of products that can be branded with your logo and shipped to you so that they arrive at your office in five days. Now you can breathe a sigh of relief. Continue reading Custom Promotional Items Delivered in a Hurry
Tag Archives: marketing budgets
Budgeting for Promotional Giveaways
Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways
Start the New Year Off Right with Your Marketing Resolutions
A new year means new opportunities for your business. It’s a great time to reflect on the previous year and determine what worked and what didn’t. Armed with that information, it’s also a great time to think about what your sales and marketing game plan will be for the coming year. When talking about marketing today, most of the noise is around enhancing your web presence, including social media, online reviews, etc. Of course these are becoming more and more important. However, there are also some tried and true elements that you can use to increase your marketing and sales footprint, including using custom sales and marketing promotional products to keep your business top of mind for your customers and prospects. Continue reading Start the New Year Off Right with Your Marketing Resolutions
Inexpensive Promotional Giveaways Are Key in an Economic Downturn
The last few years have hit many companies hard, hardest on their budget for custom imprinted marketing products. The economic downturn has forced a lot of businesses into some unwanted belt tightening and made them make tough choices in their budgets. Often, the first line item to be slashed is advertising; however, experts say that this choice could not be more wrong. Companies that decide not to cut marketing expenses during a downturn end up grabbing more of the available market share than companies that do. That’s because companies that continue advertising become more visible to potential customers while the ones that stop advertising fade into the background. The key is to market your company in a more intelligent, streamlined, and less expensive way. Continue reading Inexpensive Promotional Giveaways Are Key in an Economic Downturn