Tag Archives: custom printed merchandise

A New Year and New Things for BRAVA

Brad Duarte – BRAVA Marketing Promotions

Right off the bat, happy New Year everyone! From all of us at BRAVA Marketing Promotions, here’s hoping that 2012 has already been prosperous and enjoyable for you and your loved ones. 

 

As for us, we’ve made a couple of New Year’s resolutions. The first is a no-brainer – to continue providing the coolest and newest promotional products available. Of course, we’re still going to provide the best value, customer service, and satisfaction guarantee around, but those are no-brainers too.

 

The other resolution we’ve made is to keep the lines of communication open via this blog. Going forward, you can check in regularly to find out what’s happening with BRAVA, and in the world of promotional products in general. We’ll be updating weekly, so be sure to come back and visit often. This is one resolution we’re determined to keep!

 

So what’s your plan in 2012? Is your company going to maintain the status quo when it comes to getting the word out, or are you going to let the world know who you are and what you do? It’s true that the economy hasn’t changed dramatically from what it was in 2011, so maybe you’re concerned about budget. Don’t be. There are plenty of cost-effective ways to keep yourself top of mind with your customers.

Consider the humble pen. The world might be moving toward the digital age, but people still write things down. If they’re writing with a plain black pen, that doesn’t help your company at all. But if they’re using a pen with your logo and all of your company information on it, you’ve just made a potential new client. And you didn’t have to break the bank to do it.

The New Year is a blank slate. Fill it with new business! And let us help you do it. Contact BRAVA Marketing Promotions today!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

Imprinted Promotional Items Have a Direct Impact on Customers

Brad Duarte – BRAVA Marketing Promotions


It has been proven that advertising your brand, company, products or organization has a direct impact on your target audience. After viewing information or even just an image, your message starts to get through. You may need multiple impressions to break through the clutter but even just a few impressions have a positive impact. It is always better to go after your target market with a multi prong strategy than a onetime only blast of any media type.


Using a custom imprinted item with your logo, web address and contact information is a great way to strengthen any marketing program. It is a fact that most recipients of a custom imprinted product are very reluctant to toss it out. Your impression will stay around for a long time and may influence others in the area by association.


Choosing an item that reflects your message will also help reinforce your brand. If you are a food company giving out related cookware or utensils is helpful. If you are launching a new product choose an item that will be associated with your launch. Many times an item already exist that can match up very nicely with your message. Search for it as the right item with the right message is a powerful combination.


It is not always the price of the item but the perceived value to the recipient that is key. There are many custom imprinted products that have a high perceived value that are reasonably priced. Choose unique items that will carry your message well, have an impact to your target market and meet your budget requirements.

Plan ahead and get creative!


BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Custom Branded Products Can Help When a Company Is Considering a Name Change.

Brad Duarte – BRAVA Marketing Promotions

 

How do you change the name of your company without losing clients and starting all over again?

 

Maximize the opportunity of your name-change to rebrand your company and communicate to customers.

 

Some companies involve their customers and employees in deciding on the name change.  Creating excitement and energy – maybe a contest, can have a positive impact.

 

Manage the transition of name-change with a well thought out communication plan.  Decide what, when and how to tell all your stakeholders – employees,  clients (active and former),  suppliers, prospects, business associates and key members of your external community.

 

Decide whether to communicate in stages or announce in a big splash. Some marketers believe it’s best to unveil the change with a big splash with internal and external actions on the same day or same week. Some situations may call for a more gradual introduction – using both names for awhile.

 

A highly effective strategy is to send letters to clients and key stakeholders explaining the logic behind the change – how it better reflects the product or services.  Send reminder notes in invoices and promotional emails and mailers.

 

Name-change actions will require the launch of a new (or updated) website, new building signage, new letterhead, business cards and email signatures.

 

Coordinate your press releases with social media posts.

 

Use targeted promotional products to support your name-change initiatives. Make sure your sales force has plenty of great “leave behinds” with extended shelf-life that show off your new company name and logo. Reach out to past clients with an exciting promotional product – a great opportunity re-engage.

 

Planning an event to announce the name change? Make sure you have plenty of custom imprinted promotional products to go around.

 

Select custom branded merchandise your customers and employees will be excited to receive.  Choose items that reflect your new brand image.  Think high quality, trend setter, thought-leader, cool factor…

 

Get creative!

 

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.

Good Will Hunting – For Prospects

 Brad Duarte – BRAVA Marketing Promotions

Anyone you meet can become a new customer or refer on to you.  Make sure everyone knows what you do, what your company sells or what your organization is about.  The last thing you want to hear is “we just awarded the contract to ABC Company, I didn’t know you did that!”  You are better off with comment s like “yea yea we know you sell X”.  You may be surprised how many of your friends don’t know what you do or what your organization does.

A business card is good, a logo item leave-behind is better.  Sure give everyone your card but also give them something they will remember and keep around.  A simple pen with your logo, https://www.bravamarketing.com/writinginstruments  a custom printed product with your phone and web address will be around long after the business card goes into the circular file.  Not all promotional products are expensive.  There are lots of memorable items that can fit any budget.  Do you work for an IT, Computer or Software Company?  There are lots of computer related items that will get noticed and stay on the desk for a long time.  Make sure everyone you know has one.  Work in the food industry?  There is virtually a squeeze toy for every type of food possible.  https://www.bravamarketing.com/stressballs-relievers  They are fun, memorable and hard to toss out. 

So the next time someone ask you what you do hand them your unique printed item with your information and logo printed on it.  Yes you can give them a business card too.  It is proven the promotional item stay around for a wild, are really remembered and will be asked about long after your card is missed filed!

BRAVA Marketing Promotions www.bravamarketing.com offers more than 400,000 unique custom imprinted promotional products to increase your organizations brand and marketing impact. Contact us at 877-239-1227 toll free for ideas on the best values in results oriented promotional marketing items.