Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways
All posts by admin
BRAVA Products: Do Little Things Mean a Lot?
By now, it should be abundantly clear that BRAVA Marketing Promotions has thousands and thousands of custom imprinted marketing products available. Whether you want to have a drink on BRAVA, increase employee morale with BRAVA, or get a jump start on summer with BRAVA custom branded merchandise, we’re always ready to help you out.
We work with companies and businesses of every size, from multi-billion-dollar global corporations to one-person startups. In our dealings with small businesses, we know the reality of tight budgets. Not every up-and-coming business is going to be able to splurge on a custom imprinted Austrian crystal rhinestone tiara or an iPad3 case with Bluetooth keyboard, but that does beg the question — if you can only afford something small with your logo or company name on it, should you even bother? Continue reading BRAVA Products: Do Little Things Mean a Lot?
Start the New Year Off Right with Your Marketing Resolutions
A new year means new opportunities for your business. It’s a great time to reflect on the previous year and determine what worked and what didn’t. Armed with that information, it’s also a great time to think about what your sales and marketing game plan will be for the coming year. When talking about marketing today, most of the noise is around enhancing your web presence, including social media, online reviews, etc. Of course these are becoming more and more important. However, there are also some tried and true elements that you can use to increase your marketing and sales footprint, including using custom sales and marketing promotional products to keep your business top of mind for your customers and prospects. Continue reading Start the New Year Off Right with Your Marketing Resolutions
A New Year Means New Opportunities
You may recall that shortly after the 2011 calendars came down and the 2012 calendars went up, we posted a blog post within which we made a couple of New Year’s resolutions – promises to ourselves and to our customers.
The first resolution was the one we called a no-brainer – to continue providing the hottest and best promotional products available. And tied in with that was our determination to provide the best value, customer service, and satisfaction guarantee around. On those points, we believe we succeeded. We hope you feel the same way. Continue reading A New Year Means New Opportunities