As you’re thinking about your plan for your company’s imprinted promotional items, there are a few other things to keep in mind. Ask yourself what you hope your giveaways will do. Are you trying to thank your clients or do something special for your largest clients? Do you want to promote your brand at a tradeshow? Do you want to gain new customers or thank the ones you have? Perhaps your custom printed merchandise plans have nothing to do with clients at all and you’re using them to thank or motivate your team.