Tag Archives: custom badges

Custom Badges: How a Business Card Sticks With You During a Trade Show

Normally we don’t think much for working with custom badges for good reason, especially in retail — “name tags” come and go, basically. With high turnover rates, you’re basically constantly churning out more purchases for bulk orders of custom badges with the names, and all it does is waste time. However, you can simply purchase custom badges with just the LOGO on it, get those sticker machines and slap on the names of your employees, calling it good.

But There’s an Even Better Way to Use Custom Badges: Trade Shows!

And conferences, too. The important thing to know about products at BRAVA Marketing is that you want to be able to use these promotional items over and over again. That represents value for your money, basically. If you have long-term professionals working a booth, chances are good custom badges end up going a long way for way better returns and ROI than simple retail.

A trade show offers massive returns in marketing, increase in customer flow, and much more. Those custom badges aren’t just “name tags.” They’re representations of you, your brand, and your presentation of that brand beyond a simple sale. It’s about relationship building. Like a business card! Only this “business card” sits on your shirt, and everyone can see it and recognize it. There’s a certain prestige behind that; and of course, the best part….

Those Custom Badges Can Be Used Over and Over Again….

Go all out with the creativity, too (and, of course, you want participants at a trade show to know who you are, so go ahead and print the tape if necessary) and make these custom badges so marketing oriented that it’s not just about a customer knowing who you are —

It’s about a customer knowing what your brand is, why your brand is important, and why that customer needs your brand right now.

So check out all the designs we have. Contact us when you find exactly what you’re looking for. And get ready for the next big trade show. Bring the booth, too, for sure.