Although all customers should be treated in the same in terms of respect and service level, it is undeniable that different customers are of different value to a company. Keep this in mind when searching for the right promotional giveaways for your company. To stretch your marketing dollars, you might want to divide your customers into three different tiers. Those at the top tier get something a little more special, like a nice penset, and those in the second tier might get something like a usefulbackpack. Those in the third tier shouldn’t be forgotten because if you want to show your gratitude or stay in your customers’ minds, giving something is always better than giving nothing. Rather than choosing something for this tier and deciding if you can afford it, choose a price point for your imprinted promotional items, and then let BRAVA help you choose something appropriate that fits within your budget. Another tactic you can try is to choose the same promotional novelties for all of your customers, but order something special for your top five or top 10 clients. Continue reading Budgeting for Promotional Giveaways →