What to Consider When Branding Promotional Products

Let’s say you’re going to be opening up a brand-new cupcake shop. (For our purposes, we’ll call this new venture The Opaque Cupcake.) It’s something you’ve dreamed about for years, and everything is in place and ready for your grand opening. Naturally, you’re going to want to get the word out about The Opaque Cupcake, and just as naturally, you’re going to turn to BRAVA Marketing Promotions to whip up some great promotional giveaways to let everyone know you’re in business.

So you choose a custom engraved value pen in red, your favorite color. There’s only one problem — since red is your favorite color, that’s the color you’ve chosen for your logo (a speeding cupcake on wheels with the frosting flying). When you put the red logo on the red pen, it looks awful.

The Opaque Cupcake example is just one of many scenarios in which creating a specific promotional product just can’t work, no matter how much you’d like it to. Some logos look great on paper, but if you try to put them on, say, a branded t-shirt, they won’t look right no matter what you do. A logo that looks incredible as the face of a wall clock might look like a mess when etched into a crystal award.

All of this begs the question — how will you know? How can you be sure your logo will look right on a specific promotional piece? The answer is simple — BRAVA knows. We’ve been in this business for so many years and branded so many items that we can serve as your go-to resource when it comes to creating promotional items. We know what will look great and what won’t work. We can tell if a logo will look right on one item and all wrong on another. We can help you choose colors that complement your own color palette. And we can help you choose the promotional products that will tie in with your specific product or service.

Don’t hesitate to contact us and ask for our help in choosing the right products for your company. Whether cupcakes or keepsakes, we’ll do it right!

BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.

By: BRAVA Marketing Promotions