Before you place an order for a box of custom printed promotional products, make sure your logo is a good one to help your promotional merchandise make a greater impact. Remember that your logo represents your company, your corporate culture, and the message you want to convey. Even if your company’s name isn’t present, a good logo will instantly bring your company and its products to mind. Think about the Apple or Nike logos. They are immediately recognizable and evoke strong emotions in people. If your logo is not strong, it could reflect poorly upon your company. Every company is different and logos must be, too. However, there are a few universal elements that help make strong logos. If you are struggling with developing a strong logo to put on custom imprinted products, keep these elements in mind.
- Your logo should be distinct, recognizable, and look good in black and white.
- Your logo should be simple and memorable.
- Your logo should create the right impression and be appropriate for your industry. A restaurant logo will look very different from a logo for an insurance company.
- Your logo should have staying power. Stay away from trendy designs and fonts that will look outdated in a year.
Small businesses, especially those with limited budgets, might have to design their logo in-house without the assistance of a professional design team. Companies in these situations have a few other things to keep in mind.
- Choose a unique font.
- Go with an unexpected logo design that sets you apart from your competitors.
- Avoid the overuse of color. Stick to one or two colors instead because they are easier and less expensive to reproduce. And remember: Your logo should also be as striking in black and white as it is in color.
- When designing your logo, consider its use. Will you use it primarily on letterhead? If so, create a logo that is oriented horizontally. When imprinting your logo onto promotional products, choose a product with a shape that will properly showcase your logo.
Contact BRAVA Marketing Promotions today and we will help you choose promotional products that will help your logo and company stand out.
BRAVA Marketing Promotions specializes in producing high quality promotional merchandise and unique custom printed products. These imprinted items are tailored to meet the specific promotional and marketing goals of large or small organizations and businesses. Contact us today for all your promotional product needs including personalized apparel, business accessories, trade show giveaways, corporate gifts, awards, and much more.